Website lead generation comes in all sorts of shapes and guises. The very first step for anyone is getting traffic to a website. This can be done offline using traditional methods such as newspapers, magazines, radio and TV. Online website lead generation is another way to drive traffic to a website using methods such as email marketing, pay per click, Google shopping, display advertising and SEO (Search engine optimisation). All of these methods do have their value but where would a company start?
Website lead generation – where to start
The very first place to start for any website lead generation is the website itself. There is absolutely no point in driving traffic to a website that is not fit for purpose. Fit for purpose could mean anything, like a landing page if you were offering a service which needs an immediate response such as a locksmith, car screen repair or drain clearing company, quite simply this type of website needs prominent calls to action to allow the potential customer to get in touch straight away. However, most company’s services are not as straight forward as this and therefore a more complex website will need to be built. What we would always advice is think of the website as an actual store/shop front or office. If you feel the website is something that you as a company would be proud to bring customers to then that is normally a good starting point for website lead generation however be prepared once you start driving traffic to the website to make changes, so don’t be too surprised if you see things that you felt would definitely work, not working, be flexible as it is the customer that is visiting the site that will ultimately decide how it is best structured for conversions. Once you feel that you have a good starting point for the website it is time to think on what type of marketing to use to drive traffic.
Website lead generation – which type of marketing should I use?
Like all marketing website lead generation is no different. It really is a case of trying different things and seeing which is best for your industry. Be prepared to take risks as some things might work much better than others. If you are doing offline advertising stick to local newspapers at first to see what works best by monitoring what the traffic is doing when they visit your website. A good starting point online is probably pay per click advertising, again make this very localised, monitor what the traffic is doing before thinking about spending more or covering a bigger geographical area. If you are looking at a NO RISK website lead generation service, then you can contact us at Twohats Digital to discuss our pay per lead service on 0141 278 6711.