Display advertising has been around more or less since adverts were allowed on the internet. Remember back in the day we had enjoying pop ups? Display advertising has came on leaps and bounds since then but programmatic display advertising really has made its mark. So much so over 47% of UK brands included programmatic display advertising in their marketing mix in 2014.
Programmatic Display Advertising – on mobile and Smartphone’s
The way old display advertising worked made it very hard to optimise and track display advertising on mobile. It was not good on mobile and almost impossible to track if it was working. Programmatic display advertising is different as it allows the advertiser to use all sorts of rich media including animation and video on desk top, tablet or mobile and be able to track impressions, ctr, visits and conversions. Where consumers are engaging online with their Smartphone’s, mobile programmatic is growing significantly, video ad formats are particularly effective on mobile . So if you were previously reluctant to invest in mobile advertising because it was so hard to track, programmatic display advertising offers a solution, device recognition technology fills the gaps where other sources of tracking performed ineffectively or not at all, this enables companies and brands to reach consumers when they are searching on mobile.
Programmatic Display Advertising – is it effective?
With programmatic display advertising it allows the advertiser to target any demographic, geographically anywhere at any time. It allows the advertiser to precisely show their adverts based on a potential customers search and buying habits.
With some of the campaigns we have ran we have seen the same and sometimes better results as that of pay per click. With old school display campaigns performance being much much less effective than that of programmatic display advertising. Company owners, marketing directors, companies and organisations no matter how big or small really need to consider putting this type of display marketing into their marketing budgets. Twohats digital are here to help, let us know what, who and where you want to target, we will research and tell you before a campaign starts expected impressions, ctr, visits and therefore conversions or sales. For a FREE consultation call one of our programmatic display advertising specialists in Glasgow today on 0141 278 6711!