With the surge in internet marketing over the last 5 years more and more ppc companies have emerged. The demand in Glasgow and Edinburgh for pay per click advertising since 2010 could almost be looked at as a revolution. Back then ppc companies were few and far between, now it seems everyone is a pay per click expert. The amount of internet marketing companies in Glasgow and Edinburgh is now far greater than it ever was even traditional advertising agencies offer pay per click as a service, so who would you choose to manage your ppc?
Ppc companies – top 5 tips on choosing the right one
Like with any business decision it is always good to shop around for the best supplier, however finding good ppc companies can at first seem daunting as normally you the potential customer is not an expert in anyway shape or form which can make it hard to make the right decision as it is very uncommon in any business to put faith in something that you know you need but know very little about, so here are a few tips.
- Make sure the company is based or has great knowledge in running ppc campaigns in your geographical area as search terms differ from city to city, for example car dealerships is a popular search term in Edinburgh where as car garages is more popular in Glasgow.
- Pick a few ppc companies and ask them to see the set up of the campaign, most ppc companies will do this for free to get your business. Once set up is complete ask them to explain why they have came to setting up the different ad groups and keywords, this explanation should make business sense to you so there is no need to be an internet guru at this stage.
- Ask what the management fee is, be aware because if it is too small, they are not spending enough time optimising the campaign going forward if it is too excessive ask them to explain this and if this explanation doesn’t make sense to you then do not proceed.
- Ask for the name of the person who will be running your campaign, what experience they have and if it is possible to have direct contact with them. Just because you are speaking to someone who has all the answers doesn’t mean your campaign is being run by them as most ppc companies will have different members of staff with different levels of experience.
- Go with your gut. Like most business decisions that you have made in the past things do not change here simply because it is related to internet marketing – the dark art of marketing.
Ppc companies – if all else fails
If all else fails and you are still not convinced on any of the ppc companies you have seen do it yourself, you might be surprised, try it at least, gain some knowledge and experience, then you can look at employing the services of ppc companies such as ourselves. For any other info related to this or indeed any form of internet marketing call our experienced team today on 0141 278 6711.