Since time began companies have had different types of lead generation strategies. Many years ago people would travel hundreds, sometimes thousands of miles to markets, where they would sell their goods and meet up with other like-minded people to talk about different lead generation strategies. Through time these markets turned into each and every town or city having town centres where shops and businesses opened up, advertised in local press, tv or radio as a means of generating interest in their goods and services all of which can be classed as lead generation strategies of some shape or form. Telemarketing, leaflet drops, gorilla marketing, networking and outdoor bill boards were and still are ways of lead generation and with the introduction of the internet this has brought a whole new avenue for companies to explore in their quest to find what lead generation strategies is best suited to their type of business or service;
Lead generation strategies – On-line
The internet revolutionised the way some companies look at lead generation strategies. More and more of a company’s budget is dedicated to some form of on-line marketing. It now seems that almost everyone Googles before they decide on a company to contact about a service or a product. Sometimes it is just good enough to have a website as this in itself can generate leads for a company especially a company that is active off line using local press or radio or network marketing events or even leaflets, all of which will generate some traffic to a company’s website and hopefully new leads for the company to work on. Other companies indulge in on-line lead generation strategies such as pay per click or email marketing. Some might even hire an agency to carry out search engine optimisation for them, again these are all ways to get traffic to a company’s website in the hope that it generates new sales leads. One strategy we as a company offer is pay per lead or pay per enquiry. This is one of the on-line lead generation strategies we offer and one that as a company you might not be too familiar with, more info on this can be seen on our website here so check it out when you have time.
Lead generation strategies – What is best for our company?
When deciding on what lead generation strategies you should be doing our advice is to start with a few, find out what works best and do more of it. Like and share this blog if you feel it was of interest.