Like Google Adwords was over ten years ago, there are always buzz words spinning round. The latest of these buzzwords is programmatic advertising, so we ask ‘what is programmatic display‘?
What is programmatic display – why is it different?
Programmatic display, programmatic advertising or programmatic buying are all phrases used when describing a relatively new online display advertising medium which is optimised via demand side software algorithms and interfaces. The actual software has practically no human intervention what so ever, don’t get this mixed up with having a human initially get involved with smart macro optimisation as this can amplify a programmatic display performance significantly. It is sometimes compared to stock trading as buying happens via proxy bidding set by humans.
What is programmatic display and why is it different from normal display? It is a complex formula with literally thousands of factors including that it can target, geo areas, gender, peoples buying habits in real time on any device they are searching on, with media rich content adverts. Whereas most companies who have dabbled in display advertising would have a fixed amount of budget over a period of time on let’s say a newspapers website. Programmatic offers the chance for advertisers to offer targeted content, ads or messages across owned, earned and paid channels and touch points including their own, their competitions or other popular websites. Allowing advertisers to have a continued conversation online with their potential customers. I hope this goes some way in answering the question what is programmatic display, However….
What is programmatic Display and who is doing it?
Most of the big brands who are known as heavy advertisers, only a few years ago were all asking, what is programmatic display, now more than half of them are using it. The good news is, this tends to happen in all forms of popular marketing, newspapers, magazines or even Google adwords were all taken up successfully by small, medium and large companies and we see programmatic display being no different, it is the future of marketing, available now. And what’s more it is available from us, Twohats Digital. So put us to the test call our experts in Glasgow today on 0141 278 6711 and ask them what is programmatic display?