The life blood of any company is to get leads/enquiries that will then lead to sales. Since early 1980 telemarketing leads was a popular way to get fresh enquiries for most companies. Telemarketing leads could be obtained in-house by a sales team cold calling or some companies would also ask a professional telemarketing company to do this for them. Most recently changes in the law have made it much harder for companies to use this method. Potential customers can also see this type of lead generation as being intrusive and are not as open to being called, they are also very aware of fraud and how giving sensitive info over the phone can lead to some sort of fraud happening. There is also a decline on people having landlines which again has had a negative effect on this type of lead generation.
Telemarketing leads v on-line leads
With telemarketing leads being on the decline more and more companies are turning to on-line lead generation. The same options as telemarketing leads are available to any company either they do this in-house, get a company to generate enquiries by working on the clients own website doing paid search and SEO or like more and more companies are doing they are turning to companies like ourselves for on-line lead generation. Our own on-line lead generation services are very similar to that of old school telemarketing leads with a slight difference, our clients only pay for a lead that they are happy was a genuine opportunity for business, meaning the very best ROI for them. The biggest difference we see to telemarketing leads is that the customer has went direct to our customers as opposed to being prompted via a phone call, this we feel makes the lead/enquiry of a much better quality.
Telemarketing leads – can I do on-line as well?
If you are a company looking at getting enquiries and are thinking about telemarketing why don’t you give us a call, we can show you another option or let you see that working with both on-line lead generation and telemarketing leads would be of benefit to your company. Call one of our team today on 0141 278 6711.