Retargeting (also known as behavioural remarketing OR retargeting marketing) is a form of paid search marketing targeting consumers based on their previous website visit which did not result in a sale or conversion. As a company, at twohatsdigital.com our rule of thumb is that all our pay per click campaigns carry an element of retargeting marketing as standard as proportionally this is normally the best paid search, cost per lead.
Retargeting marketing – the basics
When it comes to re targeting the two essential things to think about are for how long and with what message. Firstly for how long depends on things like the type of purchase, what type of keywords are being used, for example if a person searches for a ‘mother’s day gift’ and it is 7 days till mother’s day, would it be worthwhile re targeting this person for 30 days, well yes, I say 60 days but maybe with a birthday advert with a short delivery message, as someone over the next 60 days will surely have a birthday and based on their previous search they kinda leave things till the last minute.
Making sense yet? There are many different reasons where retargeting marketing should be used but like I said before the message is very important, for example an enticing discount message might just be the thing that will make the person being re targeted come back and make a purchase or a next day delivery message might be the thing they are looking for, so be creative and think really hard as this can be the difference between a good or bad re targeting campaign.
Retargeting marketing – costs
The costs vary however a good guide, roughly £100 for every 1000 visitors should be enough. This is buttons compared to many other forms of paid search marketing and normally this will have a much much higher conversion rate from visit, to sale/enquiry. For retargeting marketing and any other forms of paid search marketing your company may need enquire today by visiting www.twohatsdigital.com or call 0141 278 6711.