With the online marketing mix becoming more and more confusing the new kid on the block has literally turned the heads of the leading worldwide brands. Programmatic media display advertising is growing as fast as any online marketing medium with 47% of UK brands including this in their marketing budgets during 2015.
Programmatic media – medium to large companies
Like any form of marketing, radio, tv, online, magazines or newspapers, all different sizes of companies tend to follow the trends set out by the leading brands. Programmatic advertising will be no different. Whilst the leading brands tend to set their campaigns to reach out to a much wider audience programmatic display really does offer a fantastic opportunity to smaller companies, based in Glasgow or Edinburgh, who wish to target their demographic online. Not only that it will also allow these companies to target gender, age, buying habits of those potential customers over desktop, tablet or mobile. Highly sophisticated tracking will also show how well their programmatic media campaigns have worked. It can also be used to raise brand awareness to a much bigger audience much quicker than most forms of off or online marketing.
Programmatic Media – who does it?
Most programmatic platforms are based overseas. USA, South America etc. In the UK the small amount of companies who will do programmatic media display, like ourselves, are agents for the platform providers, so marketing directors. managers or company owners must buy their impressions from the agent(us) who in turn will negotiate with the platform owners. Twohats digital being the only agent for one of the world’s biggest programmatic media providers are proud of the relationship we have. Being based in Glasgow offers customers a UK agency that they can trust with their programmatic media campaigns. So if you are thinking about adding programmatic display into your online marketing mix contact us today on 0141 278 6711 to see if we could work together.