Before we can look at programmatic marketing we probably need to look at what programmatic buying actually means. Programmatic marketing is often described as the future of online advertising. The trouble being most guides out there assume that we all already know quite a bit of the jargon which can be confusing to say the least. Let’s see if we can explain this in simple terms
Programmatic marketing – Simply explained
If you are in a position where you are looking at programmatic marketing you are probably going to know a little bit about it. Quite simply programmatic means automatic, which in this instance refers to buying ad space on a web page automatically by bidding or buying directly. Programmatic real time bidding is similar to Google adwords only it is for display adverts. Basically when an internet user surfs the internet as a web page loads, it can have ad space which is available for real time bidding. This space is then auctioned via an ad exchange platform and he who bids highest wins the ad space. This ad space is classed as an impression which is why programmatic marketing is sold based on impressions. Just like old school display advertising. To make this bidding in real time and quick the use of DSP’S is required, demand-side platforms, which in turn removes the need for human sales people. This allows for real-time, specific, targeted display adverts to hit relevant people. Much more cost effective than any other form of display advertising.
Programmatic marketing – who and how?
Programmatic display advertising can be purchased through ourselves. We have built up relationships with agencies who have ad exchange platforms. There is no other way of purchasing and having programmatic marketing as part of your marketing mix. With many successful programmatic marketing campaigns being carried out by us here at twohats digital. Why don’t you get in touch with us today by calling Glasgow 0141 278 6711 and see if we can work together?