There are a few descriptions of programmatic ad buying or programmatic marketing that you’re likely to hear. Is it another thing for large companies to spend more of their marketing budget on or can we all jump on board as it is simply, a vehicle for any company to show people the right ads, at the right time, in the right place, based on their likelihood to engage. Programmatic ad buying is growing just as fast as Google adwords did at the beginning, so it must be good, right?
Programmatic ad buying – is it easy?
So any company can take its inventory data, consumer data and customer buying habits, put them all into a piece of sophisticated software and start displaying adverts to potential customers online after all programmatic is a term that is being used to categorise behavioural and intent-based targeting to potential customers in real-time. Phew!!Quite simply no it is not easy. It might be relatively new especially in Glasgow, Edinburgh, Scotland or indeed the UK but companies have spent years perfecting programmatic ad buying. The process has completely outstripped anything that can be performed by a human when it comes to display advertising.
Programmatic ad buying – who can I turn to?
Luckily for companies in Glasgow,Edinburgh or indeed Scotland, twohats digital seen programmatic ad buying as the now and future of display advertising. We have set up relationships with companies overseas and can easily run programmatic display campaigns over any city, cities, districts, countries or even continents. We have already experienced very successful campaigns for lots of UK based companies.
Most of our existing clients have came to us because, they are not doing programmatic display at the moment and are anxious as they still can’t find a UK partner or they are desperate to introduce programmatic display into their online marketing mix or it could be they are frustrated as their existing display campaigns are simply not returning a good ROI. Where ever you are in your programmatic ad buying journey contact twohats digital today and see what we can offer. Simply call one of our specialists on 0141 278 6711.