Two Hats Digital

Programmatic Ad Buying

programmatic ad buyingThere are a few descriptions of programmatic ad buying or programmatic marketing that you’re likely to hear.  Is it another thing for large companies to spend more of their marketing budget on or can we all jump on board as it is simply, a vehicle for any company  to show people the right ads, at the right time, in the right place, based on their likelihood to engage. Programmatic ad buying is growing just as fast as Google adwords did at the beginning, so it must be good, right?

Programmatic ad buying – is it easy?

So any company can take its inventory data, consumer data and customer buying habits, put them all into a piece of sophisticated software and start displaying adverts to potential customers online after all programmatic is a term that is being used to categorise  behavioural and intent-based targeting to potential customers in real-time. Phew!!Quite simply no it is not easy. It might be relatively new especially in Glasgow, Edinburgh, Scotland or indeed the UK but companies have spent years perfecting programmatic ad buying. The process has completely outstripped anything that can be performed by a human when it comes to display advertising.

Programmatic ad buying – who can I turn to?

Luckily for companies in Glasgow,Edinburgh or indeed Scotland, twohats digital seen programmatic ad buying as the now and future of display advertising. We have set up relationships with companies overseas and can easily run programmatic display campaigns over any city, cities, districts, countries or even continents. We have already experienced very successful campaigns for lots of UK based companies.

Most of our existing clients have came to us because, they are not doing programmatic display at the moment and are anxious as they still can’t find a UK partner or they are desperate to introduce programmatic display into their online marketing mix or it could be they are frustrated as their existing display campaigns are simply not returning a good ROI. Where ever you are in your programmatic ad buying journey contact twohats digital today and see what we can offer. Simply call one of our specialists on 0141 278 6711.

RELATED POSTS


Paying you invoice Overview

Posted on 31st May 2017 by Two Hats Digital

READ MORE


Listening to your calls on the Dashboard

Posted on 31st May 2017 by Two Hats Digital

READ MORE


Account Dashboard and Overview Video

Posted on 31st May 2017 by Two Hats Digital

READ MORE


Trades People/ Business Website Design Packages

Posted on 28th February 2017 by Two Hats Digital

READ MORE


WordPress Website Design

Posted on 22nd November 2016 by Two Hats Digital

READ MORE

Terms and Conditions | Website Disclaimer | Privacy Policy | Accessibility Policy | Site Map
© 2017 Two Hats Digital. All Rights Reserved. | Site designed by Soapbox Digital Media