Google adwords is a form of advertising that most people can do, so no need for a pay per click specialist, right? The simple answer to this question is yes. I can run a successful pay per click campaign myself, right? Again the simple answer to this question is yes. I can run a campaign that will perform to it’s very best, right? The simple answer to this question is no.
Pay per click specialist – why the need?
Like we have said above, the first two questions were answered by a yes, yet the third question was a no, why?
When it comes to running a business there are so many things that need done on a daily basis. Getting a pay per click campaign to perform to its very best is simply too time consuming and would need to be managed by a pay per click specialist experience to make it give the very best ROI. That is not to say that without a pay per click specialist it wouldn’t work it just wouldn’t work to the very best it could be. Most companies would rather do this in-house as they really don’t see the benefit in paying an external agency a management fee to manage a pay per click campaign for them, however time and time again it is proven that even with the added cost the return on investment is much greater when managed by a pay per click specialist.
Pay per click specialist – what would I need to do?
We at twohats digital have managed many different pay per click campaigns. When it comes to a client, already doing it themselves, we can take a look at the existing campaign and tell them what the improved results would likely be, meaning they can make a decision before the campaign starts. These improved results can be spending less for the same results or spending the same for better results, simple really. In the first instance get in touch with one of our pay per click specialist on 0141 278 6711 for a FREE Google Adwords Review.