Two Hats Digital

Pay per click management

pay per click managementPay per click management is a service offered by most internet marketing companies. This stands to reason because of all the internet marketing techniques available to companies in Glasgow or Edinburgh, pay per click or Google Ad Words is now by far the most popular. With this type of paid search what companies need to ask themselves is ‘do we need a company to do pay per click management for us?’

Pay per click management – the facts

Lots of companies in Glasgow and Edinburgh have by now tried or even looked into pay per click or Google Ad Words as a way of driving traffic to a website or landing page. Some may have been more successful than others. Is success down to having a company doing pay per click management on their paid search campaign? The simple answer to this is no. There are lots of variants to the success of a ppc campaign. Things like the website or landing page the traffic is being driven to or how well the pay per click campaign is set up and optimised going forward. Simple geo targeted campaigns related to a few service or products are campaigns that will be successful without the need for pay per click management, as long as the campaign is set up properly, the correct budget is allocated and the website or landing page is good at converting visitors into enquires or sales. For example, if you had a campaign for say a 24hr locksmith, a simple landing page with a prominent phone number would probably suffice, for the keywords and budget Google advise on this when setting up the campaign inside the Google Ad Words platform, so website conversions, keywords and budget, sorted, so you are ready to go no real need for pay per click management.

If you find that the campaign you want to run is more complicated with different services and products, advert groups with different keywords, different DLP’s needed within the website and on-going optimisation etc. it might be a good idea to get a professional company such as ourselves to handle the pay per click management for you.

Pay per click management – is it on-going?

As a company we offer pay per click management, however it might be that you will only need a hand with the set-up of a campaign or a website or landing page. Whatever the case may be you can get in touch with ourselves on 0141 278 6711 and ask for a FREE Ad Words review from one of our highly skilled team.

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