Pay per click or ppc is an essential marketing tool for lawyers and solicitors in Glasgow. Having worked with clients on pay per click for power of attorney and many law firms over the last 10 years we have seen the difference in how campaigns perform, from road traffic law campaigns to family law or divorce lawyers to personal injury solicitors, all campaigns are both unique and challenging. We have seen thousands of pounds wasted trying to get campaigns to work at their best which is why if you are considering pay per click for power of attorney your business really should look at a company with the experience needed to get this type of ppc campaign up and running quickly.
Pay per click for power of attorney – does it work
The challenges ahead when looking at a ppc campaign like this is ‘up sell’ re apart from maybe picking up the cost to write a will, the up sell is getting the power of attorney which in most cases is not the searched for key term, as most people don’t really know what this is, so will be searching for will writing related key words. We have worked with law firms on this in the past and like I have said before we need to turn them from lawyers to sales people which can be a bit of a challenge.
Pay per click for power of attorney – experience counts
Like most ppc campaigns it really does help getting involved or partnering up with a digital company that has the experience with this specific type of work. Pay per click for power of attorney really has many different sets of key words and terms that need to be included to get the right type of enquiry and once that enquiry lands it is really important that the person dealing with the lead can up sell the other services related to people coming in on key terms such as will writing etc.
For and in depth set up for a pay per click for power of attorney campaign and experienced paid search marketers, look no further than us at www.twohatsdigital.com or call 0141 278 6711.