Pay per click advertising for most companies should now definitely be part of the marketing mix. Whether that be consistent campaigns delivering a level of enquiries, adhoc campaigns for new products or services or campaigns that run when the company come into what is traditionally a slow period, all businesses should be looking at ppc, so pay per click for plastic surgeons is no different.
Pay per click for plastic surgeons – the basics
Having ran literally hundreds of different pay per click campaigns, the set up is very important and even more apparent for pay per click for plastic surgeons. The one campaign with many different adverts groups and dlp’s is the best way to go as the cpc can be very varied so make sure the budget behind each advert group differs accordingly compared to what the cpc is. The adverts have to be very engaging and related to the actual service you are talking about, for example, don’t have a nose job advert appear for breast enlargement as you can imagine this will make you look really silly and un professional.
Pay per click for plastic surgeons – expectations
This is the type of campaign if done correctly can have a fantastic return on investment. Most of the services offered people will want to search for in their own private way, and the internet allows them to do so. The shear fact that they will then enquire makes an enquiry for this type of industry really top quality. So with this in mind the one thing you don’t want to do, is waste them so make sure the person answering the phone or dealing with an online enquiry is very knowledgeable, sympathetic, understanding etc. Of all the ppc campaigns we have done over the years pay per click for plastic surgeons is up there with the very vest roi campaigns we have ran. If you feel your existing campaign needs to get looked at or if you are considering pay per click for plastic surgeons, for any of your services get in touch today by visiting www.twohatsdigital.com or call now on 0141 278 6711.