Pay per click advertising is a great marketing strategy for most industries. I have personally dealt with pay per click for double glazing for over seven years now and have found the results pretty diverse.
Pay per click for double glazing – expectations
Through the years I have literally done hundreds of pay per click campaigns for double glazing. The results have ranged from less than £30 per enquiry to £80 per enquiry. The variants are largely due to things like competition in certain geographical areas to offers the companies are doing. Companies doing good above the line marketing like newspapers and radio etc. tend to get better results as well, however pay per click for double glazing generally is a no brainer even at the top end per enquiry I have achieved.
Other variants to take into consideration is things like the amount of calls this type of advertising gets , if these calls are not getting recorded then the true cpl is not being taken into consideration.
Pay per click for double glazing – do it now!
If you are a double glazing company and are not doing any paid search advertising then a good place to start is pay per click for double glazing, I would also suggest re-marketing right from the start as a must as well. Make sure the offers on the adverts are decent. The other thing I would consider is the geo area, make sure it is as tight as possible as the further afield you go without having a physical branch, in that area, the less effective your pay per click for double glazing will be.
For a free audit to see if we can help your company achieve its goals on pay per click contact us today by visiting www.twohatsdigital.com or call 0141 278 6711.