Pay per click advertising or ppc in today’s climate is crucial for the growth of most companies. For most businesses it is the start of online marketing and if nothing else it gives the company or brand that initial brand recognition with the search engines, remember you are marketing to the search engines, who in turn are showing your company to their clients. Pay per click for divorce lawyers is very varied, having carried out hundreds of pay per click campaigns for all types of law from road traffic law to personal injury it still amazes me the difference in, for example the cpc. Take pay per click for divorce lawyers at on average £3.83 cpc to that of personal injury at £65.00.
Pay per click for divorce lawyers – the basics
Like most pay per click campaigns the set up is very important. When it comes to law make sure the set up is very tight as you do not want to appear for keywords at £65 cpc which is why the negative keyword list is very important and should cover every other keyword in law that you don’t want to appear for both broad and exact match. I have carried out pay per click for divorce lawyers and just by setting up an extensive negative keyword list have improved such campaigns 50 fold saving my clients thousands of pounds whilst getting much better roi.
Pay per click for divorce lawyers – return on investment
The return on investment for a pay per click for divorce lawyers campaign should be really good compared to other types of law campaigns. The long tailed key terms are what can make the difference from a good campaign to a great campaign. Make sure the campaign contains geo terms that might be said in for example Manchester but not Glasgow. Things like ‘grandparent rights in divorce’ after all it might be the grandparents that set off the initial research when looking for a good divorce lawyer, so make sure your adverts are appealing to them! For mor information on how to get the best from your pay per click for divorce lawyers campaign get in touch today by visiting www.twohatsdigital.com or call 0141 278 6711 today