In today’s online world the country is full of pay per click advertising companies. Some are excellent and some are really bad, in fact some are awful. As an experienced paid search agency we believe we are one of the best pay per click advertising companies in Glasgow.
Pay per click advertising companies – who should use them?
So Google adwords or pay per click can be done by anyone, in-house no problems, right? Yes we at twohats digital agree with this statement. Certain campaigns can easily be done by the employer or employee indeed anyone in-house and not need the expertise of pay per click advertising companies. In our experience campaigns like locksmiths 24hr service, a simple landing page with a 24hr emergency number is all that would be needed with a basic set up, some advert groups and a few keywords should do the trick. Campaigns like this are not rocket science and really would not need ongoing expert advice.
However, there are campaigns which are far more complex. Will need to be expertly set up, with multiple advert groups, multiple adverts for each group, multiple keywords for each advert group and a huge negative keyword group to start with. Ongoing these types of campaigns need the adverts to be ab tested, keywords to be optimised. They will also need to be looked at frequently for things like best days, best time of day, best dlp’s and so much more. With this in mind this is when any good pay per click advertising companies, like ourselves really do pay huge dividends.
Pay per click advertising companies – Glasgow based
Compared to say 12 years ago(when we first started) or even 5 years ago, there are far more pay per click advertising companies in Glasgow to choose from. In fact when our MD Colin Fulton first started offering this, companies would be flocking to him, but not now! Our service, with the experience gained, has actually got much much better than it was back then but the competition is now far greater than it has ever been.
Most companies will offer what seems to be the same service but what sets us apart is we can actually offer a fully optimised campaign that also takes into consideration the phone calls as well as the online lead/enquiry. All our clients campaigns have phone calls recorded which shows them exactly how many enquiries they are getting, which in turn helps us optimise the best keywords that generates these calls, pretty unique in Glasgow for any pay per click advertising companies, so get in touch with our paid search experts today on 0141 278 6711.