A few years ago companies really struggled to get the correct data that helped them see which types of advertising worked best. Even when online marketing came along the only true tracking that can be guaranteed was when someone made an online enquiry but that has changed which is why we can offer a pay per call or pay per lead model that includes phone calls.
Pay per Call – how does it work?
With the technology behind it a pay per call model can work really well. Basically a website, newspaper advert, TV advert or radio campaign can carry a unique telephone number. So only that person seeing that advert or hearing that advert will call the number which will then record the whole phone call to determine wither it is a quality lead/enquiry or not. Some companies will offer this model, even if it is not a call that is an actual enquiry, the call will still have to be paid for – not us, we allow our clients to listen to the call and decide for themselves if the call is an enquiry and therefore worth paying for. So of all the pay per call models out there ours really is a risk free way of companies getting genuine, quality enquiries, leads or sales.
Pay per Call – will it work for our company?
Generally speaking a pay per call campaign will work for any company that needs to have some sort of interaction with a potential customer before they buy a product or service. Don’t be taken in to thinking that because people search online they will buy/enquire online. In our experience most campaigns have at least a 7 to 1 ratio i.e. for every 1 online enquiry a company could expect 7 enquiries that have came from phone calls. With this in mind don’t be fooled by some pay per call companies who will show you the amount of calls you get but won’t let you listen to the actual calls. With us the pay per call model we roll out allows all our clients to listen to the call and decide if it is a genuine enquiry and if so pay for that call. To find out if your company can work with us on a pay per call model call us today on 0141 278 6711.