When it comes to paid search by far the most popular is Google Adwords, sometimes known as pay per click, ppc or Google sponsored adverts. The world is full of Google adwords specialists. Anyone who has sat the Google adwords course can now call themselves this. Which is fair enough, but are they really specialists?
Google Adwords – Glasgow campaigns
So with the Google paid search course in mind does this really mean that someone in London who has just passed the course can run a pay per click campaign for a company looking to attract customers from Glasgow or Edinburgh, yes they can, but can they run this campaign to it’s very best, no they can’t. Let me explain. Like any other industry, would you let a newly qualified mechanic loose on a 100k Mercedes, no you wouldn’t, you would allow someone who has had experience in working with Mercedes, so Google adwords should be no different. What you are looking for is someone who has, in the past, ran a campaign in Glasgow. Why spend money on keywords such as car showroom Glasgow, car showroom is popular in Edinburgh but car garage is much more popular for people searching in Glasgow, get my drift?
Like anything else in life, when it comes to making a business decision don’t be fooled, with all the smoke and mirrors make a decision based on how you would make any business decision.
Google Adwords – how much per campaign
Campaign costs vary depending on type of campaign, geographical location, competition in that area and so much more. At Twohats digital all our existing clients will start a Google adwords campaign based on the research we carry out where we would suggest a monthly budget, we will then charge a 10% management fee based on monthly campaign spend. Each campaign needs at least 6 weeks to be optimised until it is producing best results, so be prepared for this as things simply don’t happen overnight. For a FREE Google adwords consultation contact us by calling Glasgow on 0141 278 6711.